Egyptian SportsTech startup FitXpert has secured a seven figure strategic investment from Foras Investment. The funding marks a new growth phase for the company. It will support product expansion and accelerate FitXpert’s reach across the Arab fitness and nutrition market.Building Digital Infrastructure for Fitness BusinessesUsing Capital to Strengthen the Core PlatformA Strategic Partnership Beyond FundingInvestor Confidence and Regional AmbitionsPositioned for Growth in 2026 FitXpert operates as a SaaS platform that serves fitness trainers, nutrition centers, and wellness clinics. The company focuses on replacing manual workflows with structured digital systems. This approach helps businesses operate with greater speed, clarity, and consistency. Building Digital Infrastructure for Fitness Businesses FitXpert was founded by Salah Selim and Mostafa Mahmoud. The founders identified a clear gap in the market. Many fitness professionals rely on fragmented tools and informal processes. FitXpert addresses this challenge through a unified platform that enables users to: Manage clients from one dashboard Create training and nutrition plans Track performance and progress Conduct follow ups with ease By centralizing operations, FitXpert helps professionals deliver better client experiences. It also supports long term business growth through data driven insights. Using Capital to Strengthen the Core Platform The new funding will help FitXpert enhance its technology stack and operational capacity. The company plans to invest heavily in product development and system scalability. Key priorities include: Expanding platform features Improving system reliability Supporting higher user volumes Enhancing data and reporting tools FitXpert aims to become a foundational system for fitness and nutrition businesses across the region. A Strategic Partnership Beyond Funding Founder Salah Selim described the investment as a strategic milestone. He emphasized that Foras Investment brings more than capital. The partnership adds industry experience and long term vision. Co founder Mostafa Mahmoud highlighted the value of access to networks and faster execution. He noted that the company will focus on expanding its offerings and forming institutional partnerships. These steps will support faster regional growth. Investor Confidence and Regional Ambitions Mohamed Aboulnaga Negaty, owner of Foras Investment, expressed strong confidence in FitXpert’s team and performance. He stated that the deal aligns with his interest in sports and technology focused businesses. The investment was completed under the 0107 Invest initiative. Negaty noted a personal connection to the founders and praised their execution and clarity. He believes FitXpert has strong potential to scale. The partnership will also support expansion into Gulf markets. These markets offer higher spending power and mature fitness ecosystems. FitXpert plans to adapt its platform to meet regional needs while maintaining its core value. Positioned for Growth in 2026 FitXpert has shown consistent growth and strong market traction. Its platform solves real operational problems. The new investment positions the company for wider adoption across MENA. As demand rises for digital wellness solutions, FitXpert aims to lead the shift. The company plans to professionalize fitness operations and raise service standards across the region.