Valu has received final approval from the Central Bank of Jordan to launch its services in the Kingdom. The approval allows Valu to operate under a Specialized Finance license. This milestone confirms Valu’s readiness to enter the Jordanian market and expand access to flexible financial solutions. The company plans to begin operations in the first quarter of 2026.Regulatory Approval and Market EntryLeadership Appointments in JordanValu’s Offering for Consumers and MerchantsCommitment to the Jordanian EcosystemBuilding on Regional Momentum This step strengthens Valu’s regional growth strategy and reflects its long term commitment to financial inclusion in Jordan. Regulatory Approval and Market Entry The Central Bank of Jordan granted final approval after Valu completed all regulatory requirements. The decision follows initial clearance issued in 2025. With this approval in place, Valu can now roll out its full platform across the country. Jordan offers strong demand for modern financing tools. The digital payments ecosystem continues to grow with active support from the Central Bank. Valu aims to meet this demand with responsible and accessible products. Key launch highlights include: Operations starting in Q1 2026 Services offered under a Specialized Finance license Focus on consumer centric financing solutions Leadership Appointments in Jordan Valu has announced its leadership team for Jordan to ensure strong governance and local expertise. His Excellency Eng. Mothanna Gharaibeh will serve as Chairman of Valu Jordan. Mohammad Al Yousef will lead the company as CEO. Eng. Gharaibeh brings deep experience in digital policy and infrastructure. He previously served as Minister of Investment and Minister of Digital Economy and Entrepreneurship. He also spent over 19 years in the telecom sector, including leadership roles at Ericsson. Mohammad Al Yousef brings more than 18 years of experience across fintech, e commerce, and technology. He has scaled digital businesses and led high growth teams across the region. Valu’s Offering for Consumers and Merchants Valu will provide responsible financing across essential and lifestyle sectors. These include retail, electronics, healthcare, and education. The platform aims to increase purchasing power while promoting smart credit use. Consumers benefit from: Flexible payment plans Reduced upfront financial pressure Easy access to goods and services Merchants gain value through: Seamless platform integration Higher conversion rates Larger average ticket sizes Improved customer loyalty Commitment to the Jordanian Ecosystem Valu has invested heavily in local market preparation. The company has hired Jordanian professionals with expertise in finance and fintech. It has also formed partnerships with leading merchants and financial institutions. This approach supports: Local employment and skills transfer Sustainable market growth Long term ecosystem development Habiba Naguib, Chief Market Expansion and Strategy Officer at Valu, described the approval as a pivotal moment. She emphasized Valu’s focus on innovation, governance, and local investment. She also acknowledged the role of Hammouri and Partners Attorneys in securing the license. Building on Regional Momentum Valu’s Jordan launch builds on strong regional progress. The company listed on the Egyptian Exchange in 2025. Amazon also acquired a direct stake in Valu. These milestones reinforce Valu’s position as a leading fintech player in the MENA region. With Jordan now confirmed, Valu continues its mission to reshape digital finance through trust, scale, and customer focused innovation.